Debord defines “The Society of the
Spectacle” in many different ways, such as “ The spectacle cannot be understood
as a mere visual excess produced by mass-media technologies. It is a worldview
that has actually been materialized, that has become an objective reality”.
Here he discusses how mass media and propaganda have a huge impact on today’s
society. They aim and intend to control the mind and how we view things. People
consume so much that we no longer notice what we receive is right or wrong. They
no longer provide people the time to think and portray in their minds what they
are receiving from the media and how it is being presented to them.
He also describes how media prevails in
disclosing inauthentic messages and displays. They present many different
aspects of life experiences, relationships, social, and economic spectacle.
These spectacles make us view commodity and the product presented to us in many
different ways.
Spectacle is not just a simple word that
can be heard and not noticing its impact on us. It is meant to indicate many
meanings such as acknowledging the essential implication of it in producing
these images and representation to the public and the consumption we
experience. This is the only way they can keep their power to help keep us
under their control and day-by-day it is becoming globally impacted on all
other countries.
Commodity is something you want or you decide to
buy at the same moment. Media here plays an important role in demanding people
to invest their money in what they think looks different and desirable. Here
the producers help take advantage of these materials and advertise to make a
good amount of profit for them. The public here is exposed to trading and means
to consume the spectacle the way it is shown and portrayed.
Commodity of the spectacle is the power in
media and its influence on us. Commodification of devices and digital media are
then being presented to the public in a very impressive and formed technique.
For example, any news channel, they succeed in grasping millions of people
everyday, because they understand the strategy to play into the public’s mind,
by what channels should be seen and which channels are not really watched.
Digital media succeeds in making many promotions and deals with the public,
which help them, succeed in making huge profits for themselves. Although they
can be sell for a lower value in another
place or as the same price, but each
producer succeeds in finding their own people to buy.
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