The main difference between
transmedia and multimedia is how the different platforms of media are used.
Multimedia is simply the use of different platforms of media. However while
transmedia does invole multimedia it also utilizes it. Transmedia is
esssentially a way of stroytelling that revolves around the different forms of
media which all tie into the original narrative which thus creates a sort of
community or interaction between the content and consumer. Transmedia is not only
simply about making a profit over the idea, but also being able to share the
stories and messages that go along with it.
DC Comics Logo (Source) |
One example of this would be the
Batman franchise that initially started as a comic book from the company DC
Comics. Created by artist Bob Kane, Batman is one of the most widely known super
heroes in the world despite not having a super ability. With its newly found
popularity in the 1940s the Batman franchise today has been able to accumulate hundreds
of comic books, a wide array of television series, dozens of films, both
animated and theatrical, several books, plenty of various video games and has
been applied to various toys, games, theme parks and more. Batman's story of a
vigilante who catches the bad guys has been told over many forms of media. His story
has become so expansive within his universe, building up dozens of devious villains,
helpful sidekicks and alliances with other DC comic heroes.
The franchise itself is a clear
example of multimedia. Batman is portrayed in various media platforms, but the
franchise was also able to extend and expand the story of the dark knight. One
form of media that has gained plenty of attention in the Batman franchise is
the recent Christopher Nolan Batman film trilogy (2005-2012). However Nolan
does not simple take the story of Batman and write it into a blockbuster film.
He takes a different approach towards Batman and bring the hero into a more
modernized and realistic form. As opposed to Tim Burton's take on the hero in
his films, which is more fantasy-like and comparable to the comics, Nolan
adapts the comics into a whole new story, one of his own.
"Bane" Poster for The Dark Knight Rises (Source) |
Promotion for the latest film The
Dark Knight Rises (2012) had a particular effect on the fans looking forward to the
film. Many of the promotions only gave hints as to what the newest film will be
able. After Nolan's second film, The Dark Knight (2008), the defeat of Batman's
arch enemy, the Joker, was revealed. Many fans could only speculate what the
new film could possibly be about that will end Nolan's trilogy. Slowly and
surely it was revealed that the new antagonist would be Bane, a physically, yet
intellectually, formidable foe. Fans ran miles with speculations. And soon with
the slow reveal of new information on the new film, fans grew even more
excited. Many of these new pieces were revealed via trailers, posters, and
viral images. Images of secret documents that pertained to the film's back
story, posters exposing a key element to the film, and trailers that revealed new cast members
all add to how the idea of the comic book hero, Batman, transcends through the
media.
"Wanted Batman" Viral campaign (Source) |
"Bane's 'stike zones'" Viral campaign (Source) |
In the end transmedia allows for a
single icon to go beyond the limits of its origination. There are new stories
that are ongoing with each new step into a new form of media. Batman has done
this is many ways and more recently with the release of The Dark Knight Rises.
Each piece of the viral campaign helped add to the story the film would have
needed in order to fully immerse oneself into the completed story. Fans
gathered on blogs and message boards to speculate and it had created a whole
community of those who anticipated the film. This is what transmedia does. It
does not distribute a product from platform to platform for the sake of profit.
Transmedia helps create stories and not just one. By utilizing media in order
to go above and beyond, a whole new and broader world is experienced.
Other Sources:
Other Sources:
http://barryhurd.com/2012/02/what-is-transmedia/
http://en.wikipedia.org/wiki/Batman_franchise_media
http://www.totalfilm.com/reviews/cinema/the-dark-knight-rises
http://www.guardian.co.uk/theguardian/1999/mar/15/features11.g22
http://www.guardian.co.uk/theguardian/1999/mar/15/features11.g22
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