Answering a question about the
future is no easy task due to the complexities of the present times that we
live in. The future of convergence can only be left up to new innovations in the
field of media technology. Also, the world of convergence is left to the big
players in media and also society, since they have the final say throughout
all. It is up to media producers to direct and nudge convergence, and up to
society to either accept it or demand it in different forms/fashions.
Technology and storytelling have a
very unique intersection, in that, as technology gets more advanced definitive,
the ways in which we tell stories change as well. It is imperative that
technology be used to tell stories, because without technology, we would have
no way of understanding the past times before us. Even before the most simple
innovations before scribes, before the printing press, stories played a crucial
role in shaping the magnificent beings that we are. Technology provides
platforms in which people can tell their stories, and get their message out to
huge audiences, as Barack Obama did throughout both of his presidential
campaigns.
We can approach the future with our
knowledge of past and contemporary experiences with integrity, demanding
sophistication and throwing away simplistic ideas of the past. As consumers, we
are increasingly demanding faster, more innovative, more advanced methods of
communication, and that letting the producers of boring, simple, slow media
fall to the wayside. . Because of this, we can expect
for the innovators, big thinkers, and hard workers to rise to the top.
Independent media outlets who don’t have as many resources as the huge
conglomerates will also notice the change in consumers, and use feedback to
give consumers what they want, instead of just putting out media that they
think consumers want.
As consumers, we should be thinking
about how we can play a bigger role in giving our feedback to the senders.
Feedback can play a tremendous role in changing the culture that currently
exists. The information that we can give to the producers of media can
absolutely change the media that we receive in the future. We have been in the
game, but the role we have played has been simply of consuming media. Thanks to
the powers of technology, we can effectively give indirect feedback to media
creators through sites like Facebook and Youtube. If I watch a trailer for a
movie, and I seem to not like it, I can simply write a comment under that
video, giving constructive criticism to the video. The producers of that video
can collectively use information such as my comment, along with others to
direct attention to areas that people feel could have been produced better.
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