Sunday, September 16, 2012

Post 1

     One might think that the spectacle is a collection of images.  However the spectacle is much more than that. In Chapter 1 of Guy Debord's "Society of the Spectacle" he claims that the spectacle is, "a social relation among people, mediated by images" (Debord 4). One can assume images lead interactions between people which allows people to relate to one another. The spectacle is reality and its goal is to get a point across. The spectacle "keeps people in a state of unconsciousness" (25) which permits people from seeing reality.
     The spectacle makes one shy away from his true needs and desires.  Debord mentions in line 30, "the more he contemplates, the less he lives; the more he identifies with the dominant images of need, the less he understands his own life and his own desires. The person losses his thought process and is lost in the word. Moving past section 40 readers learn that the spectacle is capital/money earned that is turned into images.
     The commodity as a spectacle is when people itch for what the want instead of acquiring what they truly need. When the commodity has attained the total occupation of social life, this is the instance when the spectacle occurs (42). Immediately after this everything emerges as a commodity. A commodity makes people buy product which translates into economic growth. Next I'll provide images that illustrate examples of the commodity as a spectacle.
Above is a photo of a man staring a cereal boxes.  It appears as if all of the cereal is on sale and the man is contemplating on what he should get.  Remember before I state the spectacle makes one shy away from his true needs and desires and it makes him contemplate. This picture explains part of the spectacle perfectly. Lastly an image about peoples itches for items will appear next.
     Everyone knows Michael Jordan arguably the best basketball player in history.  We see an advertisement with him that has himself, Spike Lee, Jordan sneakers & and Jordan golfball.  You can notice that a black arrow is pointed up towards the sneakers and even at the bottom of the page Jordan is holding that same pair in his hand.  At the bottom right of the ad it reads, "Salesmen standing by! ACT NOW," readers can hypothesize that the sneakers are for sale and if you acquire them you'll be apart of the Michael Jordan flight school.  Jordan has definitely occupied all of social life, every sneaker that he releases sells out and creates riots.  The commodity as a spectacle has made Jordan worth 500 million dollars.

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