Tuesday, September 18, 2012

Society of the Spectacle

     Debord defines “The Society of the Spectacle” in many different ways, such as “ The spectacle cannot be understood as a mere visual excess produced by mass-media technologies. It is a worldview that has actually been materialized, that has become an objective reality”. Here he discusses how mass media and propaganda have a huge impact on today’s society. They aim and intend to control the mind and how we view things. People consume so much that we no longer notice what we receive is right or wrong. They no longer provide people the time to think and portray in their minds what they are receiving from the media and how it is being presented to them.
     He also describes how media prevails in disclosing inauthentic messages and displays. They present many different aspects of life experiences, relationships, social, and economic spectacle. These spectacles make us view commodity and the product presented to us in many different ways.
     Spectacle is not just a simple word that can be heard and not noticing its impact on us. It is meant to indicate many meanings such as acknowledging the essential implication of it in producing these images and representation to the public and the consumption we experience. This is the only way they can keep their power to help keep us under their control and day-by-day it is becoming globally impacted on all other countries.

     Commodity is something you want or you decide to buy at the same moment. Media here plays an important role in demanding people to invest their money in what they think looks different and desirable. Here the producers help take advantage of these materials and advertise to make a good amount of profit for them. The public here is exposed to trading and means to consume the spectacle the way it is shown and portrayed.
    Commodity of the spectacle is the power in media and its influence on us. Commodification of devices and digital media are then being presented to the public in a very impressive and formed technique. For example, any news channel, they succeed in grasping millions of people everyday, because they understand the strategy to play into the public’s mind, by what channels should be seen and which channels are not really watched. Digital media succeeds in making many promotions and deals with the public, which help them, succeed in making huge profits for themselves. Although they can be sell for  a lower value in another place or as the same price, but  each producer succeeds in finding their own people to buy. 

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